ABOUT US

At Buoys, we believe summer should feel simple again.

Long beach days. Music playing somewhere down the boardwalk. Sand on the floor after a ferry ride. A cold drink in your hand. The kind of place people remember because it felt easy to be there.

Buoys is a woman-owned coastal food, drink, and lifestyle brand inspired by classic beach towns, surf shacks, lifeguard stands, and summers along the New England shoreline.

What We Serve

Our menu focuses on fresh, fun, approachable favorites made for warm weather and busy summer days.

From smoothies and coffee to açaí bowls, dirty sodas, loaded fries, and seasonal specials, Buoys is built for guests on the go, beach traffic, ferry days, and summer nights near the water.

What We Value

Buoys values warm hospitality, safe and respectful workplaces, inclusive coastal culture, local partnerships, and real summer opportunity.

We support women-owned business, LGBTQ+ friendly spaces, positive seasonal employment, customer-first service, respectful promotion, and clear expectations for every guest, applicant, and team member.

Community Commitment

As Buoys grows, our goal is to be a positive presence in the communities we operate in.

That means supporting local collaborations, participating in community events, working with nearby businesses, using local vendors when possible, offering no-purchase-necessary giveaways, contributing to community fundraisers, and creating welcoming spaces for beachgoers, seasonal workers, and locals alike.

Our Brand

Every detail, from branding to uniforms to menu development and future events, is being designed with intention.

Polished but not pretentious. Fun without feeling cheap. Memorable without losing the easy charm of a summer beach stop. Social without relying on harmful stereotypes or unsafe promotion.

Built for Summer

At its core, Buoys is about creating the kind of place people associate with their best summers.

A little sun-faded. A little salty. A little nostalgic.

Built for long days near the water.